Copywriting

When push comes to shove, direct marketing copywriting is just different from brand advertising - and the fact that you're (hopefully) looking for a copywriter with direct response experience shows that you know what I mean.

So just so we're on the same page, here's where I'm coming from:

• Direct marketing has more in common with direct sales than with traditional advertising, which is why most general agencies and design firms are really bad at it.
• The good stuff weaves a story that leads, relentlessly and inevitably, to inciting the reader to act.
• There are rules. But that doesn't mean copy has to be devoid of personality. In fact, engaging the reader is a good thing.
• The most important word in copy is "you." The most important person in the whole transaction is the customer. Every good piece of copy, like every good sales pitch, starts with the customer and his or her problems.

To see what I mean, check out my portfolio. To learn more, contact me.