Consulting

I've spent 35 years learning how to do direct marketing the right way - the response techniques that work, the traps to avoid, how to cut costs without cutting response, and a great deal more.

So when you need more than a copywriter, contact me for:

• Program and product launches. Do it right the first time, and get the biggest bang for your buck.
• On-site direct marketing training. Workshops that motivate and educate your team and help them to take your direct marketing to the next level.
• Message and brand development. What are the words and ideas that will resonate with your customers?
• Help for falling or stagnant response rates. I deliver breakthrough test ideas.
• Improved website conversions. Maybe you're getting lots of web traffic but sales aren't what they should be? I'll do a full content review with recommendations that will boost sales or leads.